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#DESIGN INFOGRAPHIC COLOR PALETTE HOW TO#
#DESIGN INFOGRAPHIC COLOR PALETTE INSTALL#

People in your organization can create visualizations even if they’re not trained in it.

Consistent, well-thought-through colors can look better than what you would choose in the three minutes before a deadline.

“Keeping the order of colours in the palette consistent helps non-designers create basic charts in a fast-paced environment without having to spend time on yet another design decision.” Caroline Nevitt, user experience editor at the Financial Times

You and your team members will be able to think less about colors while creating charts.

In the best case, a chart created in Adobe Illustrator will look the same as a chart created in Datawrapper.

Visualizations will look more consistent no matter which tool you’re using to create them.

Readers will know they can trust a chart - no matter where it appears - when it looks like it comes from you.

Consistent colors will help to build a brand and hence more trust.

There are lots of good reasons to set colors in your data vis style guide. And if you’re new to the topic, it wouldn’t hurt to read this refresher on what words like lightness, saturation, and hue mean.ĭo you even need a fixed color palette for your data visualizations? The process of coming up with colors that work wellĮvery time I refer to another section in this guide, I’ll use an arrow like this one ➹.

#DESIGN INFOGRAPHIC COLOR PALETTE HOW TO#

Who want to end up feeling: “This is the best color palette I could have come up with.” Here’s what this guide will cover:Ī Do you even need a fixed color palette for your data visualizations?īefore you start, let’s check if it makes sense.ī Four different approaches to organizational color palettesĠ2 “Fewer hues, more shades” (aka “The traditional brand-ists”)Ī checklist with points that might matter for your color palette.Ġ5 Self-confidence of your visualizationsġ5 Dealing with colors in older data visualizationsĮ How to create an organizational color palette - some ideas What follows is for people who really want to get into it. If, like YouGov, you’re happy with this method, you can stop reading now. Now they use ⬤ ⬤ ⬤ ⬤ ⬤, and ⬤ ⬤ for political parties.) To their surprise, it worked better than expected: “We find we can get 90% of our simple charts done with this simple palette.” (They recently adjusted their colors after a change in branding. They created a limited color palette ⬤ ⬤ ⬤ ⬤ ⬤ ⬤ “just to test things out,” data journalist Graeme Bruce from YouGov told me. YouGov tried this approach successfully a few years ago. If, in a few weeks, you feel that your colors don’t work after all, just change them. Try to create some visualization with it, see how it goes. You just got a color palette that you can use for your bar charts, line charts, scatterplots, etc.

If you still have too few colors, play around with extra colors until you get some that fit well with the ones you already have.Īnd that’s it.

#DESIGN INFOGRAPHIC COLOR PALETTE INSTALL#

These can be your logo color(s), or colors from your website (you can use or install a color picker to get their hex codes). It’s simple: A quick how-toĬhoose 3-10 different colors. If you’re designing your very first color palette, don’t sweat. This guide is very extensive - and can be a bit overwhelming. Or maybe you want to redesign an existing palette because your requirements have changed. Maybe you’re the first proper data vis designer at your organization, and want to bring order to chaos. Maybe you decided to use a custom design theme at Datawrapper to make your charts more consistent-looking, and our support team asked you for some colors. I’ve heard you’re interested in creating a color palette as part of a data vis style guide.